Featured case: Armada Music website
2010 kicks off with a new website for Dutch record company Armada Music. With an organized and effective design, renewed functions and a clearer set-up of all Armada releases and news, the new armadamusic.com keeps up with the latest features multi-media has to offer. By launching this new website, Armada Music shows that the use of new media plays an important role in their music sales.
Maykel Piron, managing director Armada Music: "The online world has changed a lot within a very short time, making me think about only featuring our contact info and link to our YouTube channel on the website. I was fed up with it. 99 % of the current websites have too much of a 90's feel. Luckily, we participate in Dancefoundation, which advised us to launch a website in which the well known social networking sites and YouTube are integrated. I'm very pleased with the result."
The Armada Music website, designed by Dancefoundation, now contains the full music-catalogue, which covers more than 2100 releases. Together, they're worth over 16.000 different tracks and remixes, all available to listen in a special web-player and linking to their download on several download shops . Every page is linked to each other either through the related artist, news or music video on YouTube.
With 26 imprints and more than 200 artists, Armada Music is one of the biggest dance labels in the global dance music market. Shortly after celebrating their 6 birthday, Armada Music won the award for 'Best Global Dance Label' at the International Dance Music Awards in March 2009. The Armada YouTube channel, with a number 17 position in the list of most viewed music channels, more than 160 million views and over 100.000 subscribers, is the most viewed European dance channel on the net.
Visit Armadamusic.com.
Music Video: StoneBridge & Dayeene - The Morning After
No matter how rough your night has been, Swedish producer/DJ StoneBridge has the perfect remedy for any type of hangover. His new single ‘The Morning After’ is the first track of his forthcoming third artist album, which will see the light in spring 2010.
The official music video of ‘The Morning After’, shot by Dancefoundation, is all about a little bit of drama, tension and love and shows how one morning can be completely different to other people!
The Best of Both Worlds: Video report by Dancefoundation
Armin van Buuren and Markus Schulz, both at the top of the dance scene, did the one thing many fans have waited for a long time: collaborate. An event with full focus on Armin and Markus. Both gentlemen did put a spell on the audience with their own distinctive style. Dancefoundation was there to capture the atmosphere at ‘The Best of Both Worlds’ in both a video- and photo report.
New YouTube channel design for Cr2 Records
Cr2 records was set up in July 2004 by former Credence Records Boss & one half of M.Y.N.C Project, Mark Brown. Cr2 has been home to some of dance musics biggest hits over the last 5 years including 'Put your Hands Up For Detroit' by Fedde Le Grand, 'Walking Away' by The Egg, 'Woz Not Woz' by Eric Prydz & Steve Angello and most recently 'Let The Bass Kick In Miami Girl' by Chuckie & LMFAO.
Dancefoundation designed the new YouTube channel for Cr2 Records, matching their brand. We also created a special UK TV commercial for the custom made Chuckie & LMFAO track 'Let The Bass Kick In Miami Girl'.
Music Video: Timofey & Bartosz Brenes feat. Jerique - Hear My Call
Belgian producer Bartosz Brenes and Russian producer Timofey show what a multi-national affair of sounds can lead to. Russian, Belgian and Dutch sounds blend on 'Hear My Call', for which the guys teamed up with Dutch singer Jerique. A sensitive, melodic house track with contagious vocals is the outstanding result of their combined skills. Dancefoundation created the official music video, recorded in the snowy mountains near Val Thorens.
DJ Mag Top 100: Four Dancefoundation clients in Top 10
The results of the official 2009 DJ Mag Top 100 DJ's Poll are in. With 300,000 votes coming from 263 different countries, Dancefoundation is proud to have four of its clients in this year's top 10! Congratulations to Gareth Emery, Markus Schulz, Sander van Doorn and of course Armin van Buuren, who is voted number one for the third year in a row.
Amsterdam Dance Event: Intuition Invites Party Report
Thursday the 22nd of October Alda Events presented Intuition Invites during the Amsterdam Dance Event. Three well-established labels from the Progressive & Trance scene boarded the Ocean Diva to showcase their unique sounds. Markus Schulz (Coldharbour, USA), Menno de Jong (Intuition, NL) and Gareth Emery (Garuda, UK) showed the audience why their individual imprints are preceded by such solid reputations. Dancefoundation joined the party to record an exclusive Video Report.
Armani Exchange presents: Summer of Armin
For Armani Exchange, Dancefoundation recorded the 'Summer of Armin'. This exclusive footage features Armin van Buuren on tour in Europe. It also includes the broadcast of Armin's Closing Party in Ibiza, which is scheduled for broadcast in December. We follow Armin as he travels to his weekly destination Ibiza for Amnesia Tuesdays. Next up is Mykonos, where he plays at Cavo Paradiso. The morning after we sit down in the sun to talk about the year so far and the exciting things coming up. In a hurry we fly to Cyprus, where they could have sold twice the amount of tickets for the gig in Monte Caputo. After a short break it's time to travel to Ukraine, for the massive Kazantip festival. Final destination of the tour is Poland, where 15,000 fans can't wait to see their hero perform.
The exclusive footage is available at the Armani Exchange website and their Youtube channel. Take a sneak peek in our video section.
New Music Video: Gaia - Tuvan
It's 9 years and a generation of trance lovers later, but the Gaia moniker of Armin van Buuren was never one to easily be forgotten. Complementary to the meaning of 'Gaia', mother earth in Greek mythology, Armin came up with 'Elements' in 2000. Earth, water, sky and fire were represented in this legendary trance track, which grew out to a true classic and therefore an essential piece of music in trance's history.
Sometimes a follow-up to a classic lets you down. But not in this case. A future classics lies in the hands of Armin van Buuren with 'Tuvan'. With mysterious vocal effects, a ground-shaking beat and little techy-effects, this floor filler has a timeless sound. 'Tuvan' has been shattering across the global dance floors ever since it appeared on Armin's 'State Of Trance 2009' album. And it'll surely do for generations to come.
Dancefoundation produced the official music video, which was recorded as a part of the 'Summer of Armin' series at the Kazantip festival in Ukraine.
New Music Video: Signum (Ron Hagen & Pascal M) - Riddles in the Sand
For the latest release of Signum, also known as Ron Hagen & Pascal M, Dancefoundation produced a sexy music video. 'Riddles in the Sand' is a track with a summery feel, and the music video obviously features bikini girls. Out of the ordinary is the use of a very high speed camera to capture a unique slow motion story.
Armin van Buuren at Ibiza 2009
For SEAT TV, Dancefoundation recorded four special reports, covering Armin van Buuren at Ibiza 2009.
In the first report we see Armin fresh from the plane, just arrived on Ibiza airport. He tells about his first memories of the ultimate party island and is looking forward to his own weekly club night during the steamy summer season Tuesdays at Amnesia. The second video shows the pre-party and interviews with the dj's. Next up is a full blast report of the A State of Trance night at Amnesia. The final video shows Armin's Ibiza feelings, while he tourguides us throughout the island.
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