• News
• Video
• Radio
• Artists
• Events
• Company
• Contact

About Dancefoundation

Dancefoundation B.V. is the first multimedia development agency fully focusing on the dance industry. The activities of Dancefoundation are broad and diverse. That’s why the description ‘multimedia development agency’ is the one closest to reality, but we’re happy to clarify with more details.

Dancefoundation specializes in producing video content, video clips and multimedia design. Creating YouTube channels and using them as a marketing tool, is another specialty. As is providing live event broadcasts in both audio and video. Dancefoundation helps companies building long lasting relationships with a young and dance minded target group.

Dancefoundation background

A life-size and life-long love for electronic dance music is the fundament of Dancefoundation. Founder Lennart Bader put together his passion for dance, radio, video and Internet and started this all-about-dance company.

Years ago Lennart started his own radio show ‘Dancefoundation’ on Radio Aalsmeer, a local radio station in the Netherlands. Today, talking 2009, Dancefoundation is an important and trustworthy player with a strong and growing network in all parts of the dance industry. Dancefoundation started with radio, but video reports followed rapidly. Not much later, comprehensive and complicated streaming and broadcasting projects were transmitted through the Internet.

Since March 2009, Armada Music and Cloud 9 Music participate in Dancefoundation B.V. The label Armada Music, also known as Armin van Buuren’s label, recently received the award for ‘Best Global Dance Label’ at the Winter Music Conference in Miami. The cooperation is focused on creating a wide platform and offering dance music related solutions for a large target group.

Dancefoundation Products & Services

Amongst other things, Dancefoundation can provide:

• Production of videos, video clips, video content and DVD’s
• Production of web radio, web TV and live (event) broadcasting, both audio and video
• Use and implementation of YouTube channels as a marketing tool. Production, creation, graphical design and management of YouTube channels and all possible content, image and music rights and advertising income (‘monetizing’) etc.

• Product placement and brand marketing through video and events, creating cooperation possibilities between brands and artists, creating valuable relationships between companies and desired target groups
• Production, realisation and supply of streaming media, facilities and crew
• Web-development and creation of websites, with additional options such as a CMS (Content Management System) for users, RSS feeds, Twitter options etc.
• Graphical design of websites, newsletters, CD covers, corporate identities etc.